Our tenth and final category: Miscellaneous

39. Real Discounts - Authentic discounts or offers for customers

• If discounts are offered, we want to ensure they are legitimate. You aren't penalized for not having discounts, simply rewarded.
• For restaurants obviously this is more applicable. Restaurants usually have a promotion or discount running at all times in order to draw customers in. Like I said earlier, you aren't penalized for not having them, but if your competitors are all getting full points in this area, you might feel like you are.
• For doctors this is less applicable. However, a surprising amount of doctors do have some sort of discount going on (free flu shots anyone?) so it is still considered.

40. Price Comparison - Fair prices for the services
• We want to ensure prices are fair for both customers and businesses. Part of what makes a great business the best is being able to accurately price their services or products based on their market, competitors, and own cost curve.
• This is applicable to all businesses! I would dare say there's not a single business owner that hasn't agonized over what to price their products or services :^)

41. Location Proximity - Within city limits
• When listing a business as one of the best in XYZ city we obviously want them to reside in XYZ city. If they don't, they will not be considered for that city.
• This, again, is applicable to all businesses.

42. Specialization - Unique services offered by the business
• This refers to a unique specialization the business offers the customers
• For our restaurant, this refers to a dish that is unique to the business. For example, if a Chinese restaurant offers a special shrimp and taro root dumpling and no one else does then this would be their specialization.
• For our doctor, this would encompass unique or difficult treatments, procedures, or surgeries that are performed by only a few doctors in the city.

43. Gift Vouchers - Authorized, authentic gift cards or certificates
    
• Gift vouchers are an excellent way to generate interest in your business or make a sale that you wouldn't have otherwise. Plus, going through the whole process of setting up gift vouchers and the infrastructure needed to redeem them is a small way to signal that there is interest in the business.
• This is applicable to any business that has gift vouchers. If you have them, you will get points!

44. Multiple Branches - The number of locations within the city
• Having multiple branches usually means the business is popular with the customers so we like to commend those businesses!
• This is more applicable for our restaurant. Restaurants have an easier time of branching to multiple locations then say a doctor would.
• That being said there's plenty of doctors that do have multiple branches and they are commended here!

45. Videos - High-quality, trustworthy videos about the business
• Videos are an excellent way to generate interest in your business. High-quality videos show that extra attention to detail that makes a good business a great business!
• This is applicable for all businesses. Every type of business can make a video without it being out of place!

46. Call Inspection - Responsiveness and quality on the phone
• A phone call is probably the most popular way for customers to communicate with a business without simply showing up. A business should be polite and helpful on the phone.
• This is applicable for every business that has a phone.

47. Insurance Acceptance - Covers major, most, or both insurances
    
• We want the businesses we list to cover a wide range of customers so naturally we want to see major insurances and a wide range of insurances covered.
• For our restaurant this is not applicable. You do not need insurance to go to a restaurant. (It would be nice if insurance companies paid for my meals though!)
• For our doctor, this is heavily considered. For most people, medical procedures are out of reach without insurance so we want to ensure the doctor is able to take a wide range of customers.

48. Address Validation - Physical location validation
• This is part of Three Best Rated's commitment to due diligence. We want to ensure the business is where it says it is, hasn't moved, or isn't closed down.
• This is applicable for business that have a brick and mortar storefront. Obviously this isn't applicable for online business or mobile businesses.

49. Website Source - Reliability and completion of the business website
• The website should have full and clear information about the business. The website should be reliable (should not be down often) and should be safe for visitors (no viruses, spam, or inappropriate/dangerous ads).
• This is applicable for all business!

50. Our Review Team Overall Satisfaction

    Actual Picture of Review Team ;) Just kidding!

• As discussed in part 1, the 50-point inspection has a human element to them and this is where it comes in! Our employees will comb through the previous 49 points to ensure accuracy and reliability. If the review team is satisfied, it will be added to the website!
• This applies to every business.